"your business is the story, you are the author and your customers the characters"

NEW feature in FB – Create Value Based Lookalike Audiences

By Russell Masters | June 2, 2017

So while it might not be in your ads account yet this new Facebook Audiences tool looks to be a very exciting addition to the current Lookalike options available already …

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Facebook Pixel Changes – What Does This Mean For Marketers?

By Russell Masters | May 27, 2017

The latest upgrade to the Facebook pixel allows Facebook to capture and track information, including actions, page structure and other microdata. Previously we have been used to setting up events on …

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Brand Storytelling, Stories vs Interruptions: A Docu-Series

By Russell Masters | May 4, 2017

I recently watched a series Brand Story Telling, the future of Branded Content. This is a fantastic insight into story telling for brands. While this was published last year it …

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