I recently watched a series Brand Story Telling, the future of Branded Content. This is a fantastic insight into story telling for brands. While this was published last year it is definitely worth investing some time into watching this series.
Quoting Brand Story TV
As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.