Facebook Pixel Changes – What Does This Mean For Marketers?

The latest upgrade to the Facebook pixel allows Facebook to capture and track information, including actions, page structure and other microdata. Previously we have been used to setting up events on our websites to essentially define what data we send to Facebook about certain actions that are fired on specific pages. Now with the latest Facebook Pixel…

Read...

Brand Storytelling, Stories vs Interruptions: A Docu-Series

I recently watched a series Brand Story Telling, the future of Branded Content. This is a fantastic insight into story telling for brands. While this was published last year it is definitely worth investing some time into watching this series. Quoting Brand Story TV As interruptive advertising is increasingly turned off, brands are turning on to creating…

Read...