So while it might not be in your ads account yet this new Facebook Audiences tool looks to be a very exciting addition to the current Lookalike options available already simply because now we can create a Lookalike based on the Lifetime value of a client. The end goal is to create a cold audience …
NEW feature in FB – Create Value Based Lookalike AudiencesRead More »
The latest upgrade to the Facebook pixel allows Facebook to capture and track information, including actions, page structure and other microdata. Previously we have been used to setting up events on our websites to essentially define what data we send to Facebook about certain actions that are fired on specific pages. Now with the latest Facebook Pixel …
Facebook Pixel Changes – What Does This Mean For Marketers?Read More »
I recently watched a series Brand Story Telling, the future of Branded Content. This is a fantastic insight into story telling for brands. While this was published last year it is definitely worth investing some time into watching this series. Quoting Brand Story TV As interruptive advertising is increasingly turned off, brands are turning on to creating …
Brand Storytelling, Stories vs Interruptions: A Docu-SeriesRead More »